40 is the new 20. Do you feel 20?

40 is the new 20. Do you feel 20?

Society loves to talk about “youth,” but science paints a different picture. Research shows that men don’t hit their peak of desirability in their 20s—or even their 30s. In fact, studies suggest men in their mid-to-late 40s are seen as the most attractive age group to women [1]. Why? Experience, confidence, stability, and the ability to provide all play a role. 

At first glance, that’s great news. But let’s be honest—just because people say 47 is the prime age doesn’t mean you feel like you’re in your prime. For a lot of men, the reality is that by the time you hit your 40s, your energy has dipped, your workouts don’t deliver like they used to, and your recovery feels twice as long. * Instead of feeling like “the man,” it’s easy to feel like you’re running on empty. 

The Disconnect Between Perception and Reality 

The study tells you 47 is the magic number [1]. But what happens when you don’t feel like the guy everyone’s supposedly looking at as their “prime catch”? Hormonal shifts in testosterone and growth factors naturally decline with age, which can affect sleep quality, energy levels, and workout recovery. * Layer in stress, work demands, and family life, and it’s no wonder that many men feel like they’re missing out during the very years they’re told should be their peak. 

Why This Matters 

This isn’t just about pride. Feeling strong, confident, and energized has a direct impact on how you show up in life—at work, at home, and everywhere in between. If your 40s are supposed to be your golden era, why settle for dragging through the day when you could actually live it out? 

How to Take Back Control 

The good news: you don’t have to accept decline as your new normal. While you can’t stop aging, you can support your body in smarter ways: 

  1. Prioritize sleep and recovery. Rest is where your body rebuilds and recharges. Without it, performance tanks. 

  1. Focus on nutrition and movement. Consistency here isn’t optional—it’s the foundation. 

  1. Support your hormone health. With clinically studied ingredients, BioPro+® is designed to support metabolism, recovery, and energy, helping men over 35 perform closer to their prime. * 

The Bottom Line 

The science says you should be at your most desirable in your 40s [1]. But if you don’t feel like it, you’re not alone. The difference between just getting older and actually thriving comes down to the actions you take now. Your 40s can be the best years of your life—but only if you decide to step up. 

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. 

Works Cited 

  1. Buunk, Bram et al. “Age Preferences for Mates as Related to Gender, Own Age, and Involvement Level.” Evolution and Human Behavior, vol. 22, 2001, pp. 241–250. doi:10.1016/S1090-5138(01)00065-4.